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Target Dog Mascot

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Bullseye: The Mascot of Target and the English Bull Terrier

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Unveiling the Breed Behind the Iconic Target Dog

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A Closer Look at Bullseyes Origins and Characteristics

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Bullseye, the beloved mascot of Target Corporation, has become a household name. This charming white Bull Terrier is known for his playful demeanor and unmistakable red "bullseye" around his eye.

As the official mascot, Bullseye has played a pivotal role in numerous marketing campaigns and commercials for Target. But beyond his adorable appearance, what makes this breed so special?

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Bull Terriers: The Breed of Choice

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Bull Terriers are a distinctive breed known for their muscular build, short dense coat, and unique head shape. They possess a blend of strength and agility, making them ideal working dogs.

Despite their appearance, Bull Terriers are surprisingly gentle and affectionate companions. They are loyal to their families and enjoy playful activities.

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Bullseyes Origins and History with Target

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Bullseye made his debut as a Target icon in 1999. Since then, he has captured the hearts of consumers with his charming personality and association with the brand.

There have been several Bull Terriers who have played the role of Bullseye, each taking turns during different promotional campaigns. The makeup used for the bullseye logo is natural and non-toxic, ensuring the safety of the dogs.

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Why the English Bull Terrier?

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Target Corporation chose the English Bull Terrier as their mascot due to its unique and recognizable appearance. The breed's white coat and muscular build create a striking visual that aligns perfectly with the company's logo.

Additionally, the Bull Terrier's playful and energetic nature reflects the fun and approachable atmosphere of Target stores.

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Bullseye Today

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Bullseye continues to be an integral part of Target's marketing strategy. He represents the values of playfulness, loyalty, and family-friendliness that define the brand.

Customers often spot Bullseye at store openings and other events, where he brings joy and excitement to fans of all ages.


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